Oshi Health

oshi health mockup desktop and mobile
Role
Product Design Intern
Timeline
Jun 2023 - Aug 2023
Toolbox
Figma, Jira
Format
Web app,
Desktop and Mobile
At-a-glance
I undertook a redesign project for Oshi Health, a provider of whole-person, virtual-first, value-based care for gastrointestinal conditions and digestive health. The goal was to address the high drop-off rates (33%) and slow loading times experienced during the appointment booking calendar, the final step of their sign-up flow.

Understanding the problem

‍This stage of the project was all about asking the right questions to fully understand what I was designing and why.

Main Goal: Redesign the onboarding appointment booking calendar to reduce drop off and increase member conversion
The Jira Ticket
Previous Appointment Booking Calendar
I defined two problem areas
1. Users don't want to commit to making an appointment

2. The calendar UI itself is confusing

Research

Analyzing other doctor's appointment booking calendars.

Mapping User Journeys

Prototyping and Iterating

With research completed, I created prototypes. Two concepts stood out, and I presented these to my team to get feedback.
Concept 1: Weekly View
While this idea showed promise, it was ultimately discarded due to the fact that Oshi can accommodate between 20 to 30 appointment slots daily, and scrolling through these appointments would result in a frustrating user interface.
Concept 2: Horizontal Date Scroll
First Draft
Second Draft

User Testing

I ran an A/B/C test on Useberry, a platform for testers to asynchronously run through Figma prototypes and answer questions.
A: My Proposed Design
B (control): Previous Calendar Design
C (control): Separate Date and Time Picker

Testing Setup

  • 3 designs = 3 tests
  • 180 testers total
  • Demographics: Chronic disease, resident of the United States, Age 26 to 55​
Consisted of
  • 3 tasks testing Figma prototypes
  • Qualitative questions

Testing Results

All tests averaged under 2 mins

Got data from:
  • Screen recordings
  • Time to complete tasks
  • Likert ratings
  • Heat maps

Final Decision

From the data, I decided to proceed with my proposed design.
Likert scale rating: 4.7

Other data points:
  • 97% of testers rated it easy to very easy
  • Testers easily learned how to navigate between weeks
  • Time picker grid format received positive feedback

Final Designs

✔️ Faster conversion: Weekly layout encourages users to book their appointment asap

✔️ Scalable: Better use of screen space

✔️ Scannable: Dates with no availability disabled, CTA disabled until valid date and time selected​

✔️ Speed improvements: Loading one week at a time is faster than loading one month
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I'm so glad you're here!
Got questions, comments, or feedback?
Contact me angelaxuan1@gmail.com
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Made with ❤️ in Los Angeles, CA