ShopLycheePressCo

Introduction

 

ShopLycheePressCo is my Etsy shop, where I sell my favorite digital illustrations as stickers. It has always been a dream of mine to start a small business, and I'm so proud to say that I made that dream come true.

How I Got Here

 

I started @lycheepress.co on Instagram about two years ago, and it served a space where I posted all of my favorite digital illustrations.

 

Fast forward to Summer 2022, I was working part time as a UX design intern, and I had some free time on my hands.

 

I had been thinking about starting my small business for a long time, and I decided that I had to make it happen that summer. By that point, I had already done a great deal of research on how to make stickers at home -- from buying the proper materials to adjusting printer settings to programming my die-cutting machine.

I needed to focus on researching the logistical business side of opening my shop, like inventory, pricing, selling platform, and more. And so I did!

My Instagram Feed

How It's Going

I launched my sticker shop on Etsy on July 1, 2022, and I've learned so much since then, but here are two key takeaways.

1. Social media engagement is key: I found that it's so important to keep your content short and sweet and trendy. I learned that I needed to adapt my content. I had been posting digital illustrations, but I realized that I had to start posting pictures and reels of my actual products. I even have an Instagram reel that went viral, and it has more than 30k views!

2. Make your dreams happen: I had been thinking about starting this small business since 2020, but my mental blockers were holding me back. I had so much imposter syndrome about my art, and I always had a voice in the back of my head telling me I wasn't good enough. But after maturing and growing confidence in myself and my designs, I found the courage to make my dream happen, and it did! 

 

 

ShopLycheePressCo is one of my proudest accomplishments to this date. It embodies my aesthetic and displays the amount of effort I put into things that I am passionate about.