Equivol

I researched other volunteering brand identities to come up with our own unique, yet recognizable brand.

The name Equivol comes from: Equity + Volunteer = Equivol
‍      Throughout the project, you will see the name Service Match, which served as a placeholder name for the app while we came up with the final name.​

‍Our logo, the puzzle pieces, represents finding the perfect volunteer opportunity that fits into the user's life like a puzzle piece. The heart is a symbol of care and doing good.​

The primary color salmon is a representation of hope and happiness, which are feelings we want to instill when users are searching for a volunteer opportunity.

I sketched out the layout of each screen, and mapped out a few key user journeys.

I initially wanted students to create an account as soon as they opened the app. But after receiving feedback, I recognized that students would most likely want to browse through volunteer opportunities before providing personal information.

After exploring different volunteer opportunities, students will be able to sign up for the ones they're interested in directly through the Equivol app.

Students can access their progress, saved applications, works in progress, and other account information.

Students can access their progress, saved applications, works in progress, and other account information.